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Company’s first riverside Taikoo Li set to redefine world-class waterfront retail in the Greater Bay Area
Swire Properties is pleased to announce the naming of Taikoo Li Julong Wan Guangzhou (廣州聚龍灣太古里), a new retail development in partnership with Guangzhou Pearl River Enterprise Group (PREG). Located in the vibrant heart of the Bai’etan area in Guangzhou’s Liwan District, the project marks Swire Properties’ first Taikoo Li development in the Greater Bay Area (GBA) and features a stunning setting along the banks of the Pearl River.
As a new riverside landmark, Taikoo Li Julong Wan Guangzhou is poised to revitalise the historic Julong Wan area. Embracing an innovative low-rise, open-plan, and lane-driven design that embodies the distinctive Taikoo Li brand DNA, the project will feature a blend of retail, waterfront elements, entertainment and cultural experiences. It will seamlessly integrate with its natural surroundings via a serene canal and a canopy of banyan trees, all while adhering to green and sustainable development principles in its design, construction, and operations.
The overall development is set to be completed in phases starting from the first half of 2027. Prior to completion, exhibitions, events, pop-up shops and activities will commence from late 2025 to activate the area.
“The Julong Wan project is a pioneering venture that aligns with the city's '12218' modern industrial system construction plan, promoting high-quality development in sectors such as high-end commerce, producer services, and emerging innovation and cultural industries,” said Zheng Hongwei, the Party Secretary, Chairman, and General Manager of PREG. “PREG employs a whole-lifecycle management approach, with a plan to develop a riverfront complex that merges luxury retail, creative offices, premium living and cultural facilities. Back in 2021, PREG collaborated with Swire Properties to develop the retail component and manage its operations, fostering a new model of innovative cooperation. We aim to attract international high-end retail brands, offering consumers a unique, luxury retail experience. Ultimately, Taikoo Li Julong Wan Guangzhou is set to significantly boost consumption in the Greater Bay Area and establish a world-class waterfront area where culture, commerce, tourism, innovation, and residence are harmoniously integrated.”
“We are proud to introduce our iconic Taikoo Li brand to Guangzhou, making it the second city after Shanghai to host both our acclaimed Taikoo Li and Taikoo Hui branded developments,” said Han Zhi, Director, Retail of Swire Properties. “As our first partnership with PREG and building on our success with Taikoo Hui Guangzhou, Taikoo Li Julong Wan Guangzhou represents a new milestone in our long-term commitment to developing innovative and transformative destinations in the Chinese Mainland. Leveraging our placemaking strategy and extensive experience in preserving local cultural and historical elements, we are confident that this project will once again raise the bar for world-class developments and contribute to Guangzhou’s vision of becoming an international consumption hub."
The name Taikoo Li Julong Wan Guangzhou combines the heritage of “Julong Wan” (meaning “Dragon Bay”) with the modernity of the “Taikoo Li” brand. It underscores the project's prime location in Julong Wan, a key part of the Bai’etan area and a vital hub in the Guangzhou-Foshan integration strategy.
The Bai’etan area is now recognised as the “CBD of Western Guangzhou”, with Julong Wan significantly contributing to its growth. As one of 12 high-end waterfront industrial developments in Guangzhou, Julong Wan features a 5-kilometre waterfront with over 30 historical and cultural landmarks. Julong Wan is currently under comprehensive redevelopment by PREG and is set to promote high-quality development along the Pearl River.
Taikoo Li Julong Wan Guangzhou is the retail portion of a large-scale, mixed-use development that also features creative office spaces, high-end living areas and cultural facilities developed by PREG. Taikoo Li Julong Wan Guangzhou has an expected gross floor area (GFA) of approximately 150,000 sqm, and Swire Properties holds a 50% interest in this retail development.
Taikoo Li Julong Wan Guangzhou enjoys excellent connectivity, with a seamless link to the Dachongkou Metro Station on Metro Line 11, and Shachong Station where Line 11 and Guangfo Line intersect. It also offers easy access to Metro Line 1, forming a convenient transportation network that connects various urban areas of Guangzhou, Qiandeng Lake Central Activity Zone in Foshan, and Shunde urban area. Adjacent to the Bai’etan Greater Bay Area Arts Center and facing the historical Taikoo Warehouses across the river, the project boasts views of Shamian Island and the White Swan Hotel to the north, where the Swire Group has a long history as part of this waterfront community.
Swire Properties has firmly established its presence in Guangzhou with its flagship mixed-use development Taikoo Hui Guangzhou, and the successful bid for No. 387 Tianhe Road in 2024, which is being redeveloped as a luxury retail addition to Taikoo Hui to meet the growing market demand. As part of the Company’s ambitious HKD100 billion investment plan, Swire Properties is actively seeking opportunities to further expand its footprint in the GBA.
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Photo Caption
1 Located in the vibrant heart of the Bai’etan area in Guangzhou’s Liwan District, Taikoo Li Julong Wan Guangzhou marks Swire Properties’ first Taikoo Li development in the Greater Bay Area (GBA) and features a stunning riverfront setting.
2 Project rendering of Taikoo Li Julong Wan Guangzhou.
About Pearl River Enterprises Group
Founded in June 1979, Pearl River Enterprises Group (hereinafter, the “Company”) is a wholly owned large-scale state-owned enterprise in Guangzhou, with total assets exceeding RMB 130 billion and a workforce of 22,300 employees. The Company has been a top 500 service enterprise in China for many consecutive years (ranking 237th in 2024).
Starting up with China’s first Chinese-foreign joint venture five-star hotel – White Swan Hotel, the Company has been the general contractor of many landmarks in Guangzhou, including LN Garden Hotel, Guangzhou, Tianhe Sports Center, Guangzhou Gymnasium, and Guangzhou Library. The Company has won 47 Lu Ban Awards for Construction Engineering in China, 16 Zhan Tianyou Awards for Civil Engineering, 35 National Quality Engineering Awards, and has received the China Construction Decoration Award for 23 consecutive years.
Currently, PREG has established a new pattern of high-quality development across three major industrial sectors: "urban renewal and real estate, engineering services, and urban operation." Its business scope covers land preparation, real estate development, investment and operation of industrial parks, engineering consulting, survey and design, construction supervision, general contracting, building decoration, commercial operation, property services, operation and management of large sports venues, health and elderly care, among others. The Company boasts core advantages of "full industry chain, full life cycle, all premium products, excellent in technology and innovation, and excellent in culture." It owns 33 subsidiaries, 3 national-level research platforms (ranking first among municipal state-owned enterprises), and two listed companies – Pearl River Holding (securities code: 600684) and JSTI (securities code: 300284), gathering numerous industry benchmark brands. Among them, the urban village renewal project in the Luochongwei area has become a municipal-level demonstration project in Guangzhou, achieving five leading positions. Pearl River Design's "systematic" BIM forward technology and services are at the national leading level. Pearl River Culture and Sports Management ranks first in terms of management area and asset scale nationwide. JSTI ranks 10th nationwide. Pearl River Supervision ranks first in South China and 7th nationwide. Pearl River Urban Services ranks 14th among the top 100 in China. The Pearl River Investment and Development's Julong Wan project is aiming to create a world-class waterfront commercial landmark. (https://www.gzprg.com/)
About Swire Properties
Swire Properties develops and manages commercial, retail, hotel, and residential properties, with a particular focus on mixed-use developments in prime locations at major mass transportation intersections. Swire Properties is listed on the Main Board of the Stock Exchange of Hong Kong and its investment portfolio in Hong Kong comprises Taikoo Place, Pacific Place, Cityplaza and Citygate. The Company’s completed portfolio in Hong Kong comprises approximately 1.54 million sqm (approximately 16.5 million sq ft) of space.
In the Chinese Mainland, Swire Properties has six completed mixed-use developments. They include Taikoo Li Sanlitun and INDIGO Phase One^ in Beijing, HKRI Taikoo Hui and Taikoo Li Qiantan in Shanghai, Taikoo Hui Guangzhou and Taikoo Li Chengdu. Taikoo Place Beijing^, Taikoo Li Xi'an, Taikoo Li Sanya*, New Bund Mixed-use Project, Lujiazui Taikoo Yuan in Shanghai and Taikoo Li Julong Wan Guangzhou are currently under development. The Company’s completed portfolio in the Chinese Mainland comprises approximately 1.3 million sqm (14 million sq ft) of space.
In addition to Hong Kong and the Chinese Mainland, the Company has a presence in the United States, Indonesia, Vietnam, Singapore and Thailand.
Swire Properties has achieved global leadership in sustainable development with its No. 1 ranking in the Dow Jones Best-in-Class World Index 2024 (formerly known as Dow Jones Sustainability World Index), in the Real Estate Management & Development Industry category.
Visit Swire Properties’ website at www.swireproperties.com
^Comprising INDIGO Phases One & Two, the project will be renamed “Taikoo Place Beijing” upon completion of the Phase Two extension.
*Project name to be confirmed.