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The Swire Archives preserves the Group’s historical archives and the collection charts the Group’s diverse heritage in various sectors. It keeps a rich record of the iconic "Taikoo Sugar” brand and its earliest marketing strategies, such as this calendar in the video. It was produced more than a century ago as a promotional gift to celebrate Chinese New Year in 1915. Watch the video below to explore the interesting features of Taikoo Sugar Calendar.
For more heritage stories, please visit: https://bit.ly/3VnKTSQ